Best B2B PR in Manchester | Sway PR

Best B2B PR in Manchester by Sway PR

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AWARD-WINNING B2B PR

Telling your story to a global audience through compelling media coverage

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Sway PR is an award-winning PR agency with global reach delivering B2B PR campaigns across the UK and internationally.

Working with charities, brands, businesses and individuals – Sway PR helps tell their story to a huge global audience, in a way that engages, inspires and changes perceptions.

Why use Business to Business PR to build your brand

THE BENEFITS OF B2B PR.

Sway PR has over 24 years experience in trade and B2B PR. We have helped brands and businesses grow, diversify and launch into new markets.

B2B PR will:

Increase awareness of your product, service, business or brand
Build credibility
Increase your digital footprint
Support your SEO campaign, making you more visible in Google rankings
Help educate and teach your target audience about your product, service, business or brand
Ultimately, good B2B PR will help drive more sales.

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Why business to business PR matters

WHY USE B2B PR

Reputation is everything: in business you will live or die by the strength of your reputation. It can literally make or break a business. PR helps to enhance and manage your reputation through a consistent feed of your company’s values.

Be the expert: Companies trust those who are genuine experts in their field. Celebrate the expertise and experience of your team and show your target customers why they should work with you.

Engage with your audience: Actively participate in conversations, news and comment around key industry topics. Become a trusted voice in your market.

Build your digital footprint: Increase the visibility of your brand by driving quality online coverage that directs target customers back to you.

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Set yourself apart from the crowd

FOCUSS ON YOUR POINT OF DIFFERENCE

One of the keys to business success is to identify your point of difference – what sets you apart from your competitors.

Ask yourself, “If I were in a room with both my closest competitor and my perfect customer – what would I say to clinch the deal.”

Your point of difference sets you apart from your competitors – get it right and it will become the central theme in your value proposition and underpin your PR campaign.

You’re off! Now it’s time to drive focussed and meaningful media coverage.

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Think like a journalist

IDENTIFYING A COMPELLIG NEWS HOOK

As your PR team, we are essentially your personal, in-house journalist.

As such our job is to put ourselves into the shoes of the editors of the publications we want to feature in and identify stories that are compelling to their readers.

We uncover the nuggets of information that both tell your story and make for interesting and compelling content.

This can be time sensitive news articles, topical feature content, reactive opinion to world events, even product reviews and tests.

Through quality media relations, Sway PR has supported products, brands, charities, and individuals build strong positive brands.