Best consumer PR agency in London | Sway PR

Best consumer PR agency in London

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AWARD-WINNING CONSUMER PR

Telling your story to a global audience through compelling media coverage

Sway PR is an award-winning Sports PR agency with global reach delivering Sports PR campaigns across the UK and internationally.

Working with charities, brands, businesses and individuals – Sway PR helps tell their story to a huge global audience, in a way that engages, inspires and changes perceptions.

We deliver

HIGHLAND KINGS ULTRA PR CAMPAIGN - by the numbers

Sway was approached by wilderness experience organiser, Primal Adventures, to promote a luxury ultramarathon to high-net-worth individuals. This was initially targeted towards UK residents before being expanded internationally, helping to secure bookings for the event.

Why use consumer PR to build your brand

THE BENEFITS OF CONSUMER PR.

Sway PR have over 24 years experience in Consumer PR. We have helped brands and businesses grow, diversify and launch in to new markets.

Consumer PR will:

Increase awareness of your product, business or brand
Build credibility behind your product, business or brand
Increase your digital footprint
Support your SEO campaign making you more visible in google rankings
Help educate and teach people about your product, business or brand
Ultimately, consumer PR will help drive more sales.

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Driving regional, national and international media coverage

CONSUMER PR & MEDIA RELATIONS

Great PR isn’t just about telling people who you are. It’s about creating powerful conversations and compelling narratives that explain what you do and why.

By telling your story, Consumer PR not only helps increase awareness around your brand, but will also engage an audience on a much deeper level.

Consumer PR can introduce new customers the the brand, educate and inform, drive brand loyalty – all adding to your sales and profit.

We are privileged to work with some of the most inspiring consumer brands – giving them the recognition and platform they deserve.

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Bringing emotion and personality to consumer PR

STEP ONE OF CONSUMER PR - KNOW YOUR AUDIENCE!

All effective PR campaigns start with a deep understanding of your audience. Who is it that buys, or could buy, your product.

The narrower and more specific you can be with this the better. If you sell to more than one audience, then split them out and identify multiple audience groups.

Now you know who they are, it’s time to get onto their heads. What do they like? What motivates and engages them? What do they read? What sources do they trust?

This is the basis of any good PR and communications strategy

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Think like a journalist

IDENTIFYING A COMPELLIG NEWS HOOK

As your PR team, we are essentially your personal, in-house journalist.

As such our job is to put ourselves into the shoes of the editors of teh publications we want to feature in, and identify stories that are compelling to their readers.

We uncover the nuggets of information that both tell your story, and will make for interesting and compelling content.

This can be time sensitive news articles, topical feature content, reactive opinion to world events, even product reviews and tests.

Through quality media relations, Sway PR has supported products, brands, charities, and individuals build strong positive brands.